Terms of Use

Kronenbourg 1664 believes that our beer brands are there to offer consumers refreshment and social enjoyment. They should be consumed responsibly by adults and misuse should be avoided.


Use of the Site is on the terms contained in this document (Terms of Use). If you do not agree to these Terms of Use, or if you are not of a legal drinking age according to the laws of your country or state, please stop using the Site immediately. Do not share to anyone below the legal age of drinking.

By accessing and using the Site you are indicating your acceptance to be bound by these Terms of Use. They are a legal agreement between you and us that can only be amended with our consent. They should be read in conjunction with any details provided on the Site about how the Site operates and the services which are available. You should also read our Privacy and Cookie Policy. We reserve the right to change these Terms of Use from time to time without prior notice by changing them on the Site.

Accessing the Site

We cannot guarantee that the Site will operate continuously or without interruptions or be error free. You must not attempt to interfere with the proper working of the Site and, in particular, you must not attempt to circumvent security, tamper with, hack into, or otherwise disrupt the Site or any computer system, server, router or any other internet connected device.

You are responsible for ensuring that your computer system meets all relevant technical specifications necessary to use the Site and is compatible with the Site. You also understand that we cannot and do not guarantee or warrant that any content of the Site will be free from infection, viruses and/or other code that has contaminating or destructive properties. You are responsible for implementing sufficient procedures and virus checks (including anti-virus and other security checks) to satisfy your particular requirements for the safety and reliability of data input and output.

From time to time, we may restrict access to some features or parts of the Site, or the entire Site.


Where you are asked to complete a registration form or otherwise provide personal information the personal details that you provide must be true, accurate and complete. Please inform us of any changes to the information that you provided when registering. You are responsible for maintaining the confidentiality of your account and password. You agree to accept responsibility for all activities that occur under your password.

You should take all necessary steps to ensure that your password is kept confidential and secure and should inform us immediately if you have any reason to believe that your password has become known to anyone else, or if the password is being, or is likely to be, used in an unauthorized manner.

During use we may automatically collect non-personal information such as IP-addresses from which you access the Site and the browser you use, and you agree that we store some information on your computer ("cookies"), all done to provide the best possible access to and operation by you of the Site. For further information, please visit our Privacy Policy.

Social Responsibility Guideline

Kronenbourg 1664 believes in drinking responsibly and with that said, we'll have to ensure that you are of legal drinking age in your country of residence. Hence, you have to be legally permitted to enter this site.

We encourage fans to leave comments, photos, videos, and other content ("Post") on our social pages. However, we reserve the rights to remove any post, comment and any form of content in our sole discretion, is unacceptable, undesirable, inappropriate or in violation of these guidelines on any of our social channels which:

  • Feature anyone who are or appear to be under the legal drinking age, including featuring those who are associated with drinking, who are not, or who do not look over the legal drinking age.
  • Is made by someone below the legal drinking age.
  • Encourages underage purchase or drinking, as well as illegal, irresponsible or immoderate drinking.
  • Promotes over-consumption, or unsolicited criticism in any way anyone who chooses not to drink alcohol.
  • Portrays irresponsible drinking or associates drink driving, operating machinery or engaging in any form of dangerous activity.
  • Implies alcoholic beverages having any physical, psychological or intellectual benefits.
  • Glorifies the alcohol content or intoxicating effect of our products.
  • Links consuming alcohol in relation to any kind of illegal, anti-social or violent behaviour.

We will remove the individual's content, should the individual fail to comply, as an act of violating the guidelines (mentioned above) on any of our social channels.
Click here http://www.responsibledrinking.org for more information on responsible drinking.

Copyright and Trademarks

Unless indicated to the contrary, all materials on the Site including design, text, graphics and photographs are the copyright of Carlsberg Breweries A/S or its third party licensors.

We are the owner of the trade marks appearing on the Site and all associated trade names, logos and devices unless indicated to the contrary. All other trade marks, logos and names appearing on the Site are the property of their respective owners, as indicated. You may download, print and copy extracts or materials from the Site for your personal use only and any copied material must include all copyright or other proprietary notices appearing on it. No right, title or interest in any downloaded materials or software is transferred to you by such downloading. You may not make any other use of material on the Site (including reproductions except as above, publications, alteration or distribution) without our prior written permission.

Accuracy of Information

We will use reasonable endeavors to ensure that information on the Site is accurate, but commentary, reviews and other material posted on the Site are not intended to amount to advice on which reliance should be placed. We make no representation or warranty that any information is accurate, complete or up-to-date and, to the fullest extent permitted by law, we accept no liability for any loss or damage caused by any reliance placed on such information by you or anyone to whom you communicate such information. If you find any inaccurate information on the Site please contact us and we will endeavor to correct it, where we agree, as soon as reasonably practicable.


Any opinions or reviews posted on the Site are the responsibility of their authors and are in no way an expression of the views of Carlsberg Breweries A/S. We make no warranties or representations, express or implied, about any such opinions or reviews, including as to their legality or accuracy, and we disclaim all liability in connection with them to the fullest extent permitted by law.


Any competition conducted or promoted on the Site shall be governed by the terms and conditions specific to such competition.

Links to this and other websites

We may from time to time provide links that will enable you to access the websites of third parties directly from the Site. Such third party sites are not under our control and, unless otherwise stated, no contribution is made by us to the content of such websites. When you click through to these sites you leave the area controlled by us, so we cannot, therefore, accept responsibility for any issues arising in connection with either the third parties' use of your data, the sites' content, or the products or services offered to you by these sites.

We reserve the right, at our discretion, to prohibit any link from another internet site to materials or information on the Site.

Our Liability

Although we hope the Site will be of interest to users, we accept no liability and offer no warranties or conditions in relation to the Site or its content, to the fullest extent such liability can be excluded by law.

If you are a consumer and not a business user, we shall not be liable to you for any business losses and shall only be liable for any losses which are reasonably foreseeable.

If you are a business user, in no event shall we be liable to you for any indirect or consequential loss, loss of profit, revenue or goodwill arising from your use of, or inability to use, the Site or information on the Site. Except as provided in these Terms of Use, all terms implied by law are excluded.

This does not include or limit in any way our liability for death or personal injury caused by our negligence, or our responsibility for fraudulent misrepresentation and any other liability that cannot, under the Danish law, be excluded.


Carlsberg A/S is a company registered in Denmark with the registered office address Ny Carlsberg Vej 100, 1799 Copenhagen-V. Any formal legal notices should be sent to us at our registered office.

Failure by us to enforce a right does not result in waiver of such right. You may not assign or transfer your rights under these Terms of Use.

If any part of these Terms of Use is found to be unenforceable as a matter of law, all other parts of these Terms of Use shall be unaffected and shall remain in force.

You and we agree that Danish Law applies to these Terms of Use and that any dispute between us regarding the Site or arising out of or in connection with these Terms of Use will only be dealt with by the Danish courts.

Contact Us

If you experience problems with the Site or would like to comment on it, please feel free to Contact Us.


These Terms of Use were last updated in January 2018.